It's Our Mission to...

Help midsize industrial distributors prepare for the automated, digital world and free people from manual reports.

Who We Serve

We are a vibrant Dallas start-up that revolutionizes the way industrial distributors optimize profits and efficiency. Founded in July of 2017, Intuilize uses cutting-edge technology and analytics to tackle issues such as gross margin erosion, lost sales, poor pricing implementation, and more.

For more information, contact us at 1-310-408-0027.

Nelson Valderrama    


Daniel Dinh   


Early Growth

Intuilize is 100% self-funded. We have been in your shoes and believe there is a better way. 

  • In July 2018 we integrated Sales Optimization support to boost sales through easy account management. 
  • In October 2018 we added Gross Margin Optimization feature helping distributors increase their bottom line.
  • In March 2019 we complemented our Gross Margin Optimization by helping distributors implement pricing in their ERP systems like P21, The Business Edge (TBE), INxSQL, and more.
  • In August 2019 we launched Price Optimization module built with the latest Machine Learning techniques. 

More exciting news is coming, and we would love to help you find your path to digital transformation!

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