The current COVID-19 pandemic, and recent social unrest and protests, are reminders that uncertainty and unpredictability will continue to surround us.

It also raises some important questions that concern business leaders in wholesale distribution:

  • How can anyone predict or get visibility of future demand in these uncertain times?
  • If you can predict revenue, how can you believe it?
  • What is the cost of doing nothing with demand planning in these tough times?

You may also like