About Us

We help distributors optimize and grow their businesses.

Intuilize Story

With over 25 years of experience in the distribution and wholesaling industry, founder Nelson Valderrama saw that distributors needed better tools to stay competitive and survive in changing times. He realized that distributors were sitting on a wealth of data that when properly leveraged could unlock profitability beyond what they were able to achieve with traditional methods.
He decided to create a software solution to help distributors optimize every part of their business and accelerate profit using their existing data.

That solution is Intuilize.

By harnessing the emerging power of AI, Intuilize is able to optimize hundreds of thousands of data points in moments, always accurately and without human error. It quickens response time to market trends and helps distributors quickly respond in order to stay competitive. It puts distributors back in control of their pricing and inventory, to create consistency across location, customers, and products. Most of all, it helps create business continuity for the next generation and despite employee turnover as distributor businesses grow and change over time.

Our Mission

We help industrial distributors easily unlock their hidden potential in a time of massive change by transforming their organization one day at a time. We are passionate about helping our industry meet the challenges of today through technology with a human touch. There is no sector which could benefit more from AI, and we want to be the ones to help them reach their full potential through technology.

Our Values

Making a difference

We strive to make a positive difference in the lives of our customers, employees and vendors. Working together, we can help overcome any obstacle.

Trust

We understand that relationships are the basis of a great business, and we build them on a foundation of mutual trust and ethics in order to achieve success together with honesty as our guidepost.

Perseverance

We are a group of people who have come together to change the world. We're not afraid, we love hard work and thrive on the rewards that it offers us.

Accountability

We believe in the power of teamwork and part of that is taking responsibility for our actions.

Diversity

We are welcoming of all people, regardless of their background, age or preferences. Our strength is in our diversity.

Our Team

Intuilize Team

Meet our experts on distribution optimization.

Nelson Valderrama

Founder & CEO

Gabriela Pena

VP of Finance & Operations

Phil Samuels

VP of Sales & Marketing

Jason Birch

VP of Strategic Partnerships

Daniel Dinh

Product Manager

Mahesh Iyer

Data Scientist

Sylvia Tattersfield