We Didn't Guess What
Mid-Market Distributors Need.
We Lived It.
Our founder spent three decades running distribution businesses before starting Intuilize. Everything here came from that experience — not a lab, not a guess.
The Mid-Market Dilemma
At Intuilize, we deeply understand the needs of mid-size distributors. Our founder, Nelson Valderrama, spent three decades in distribution and wholesaling and saw a persistent gap: industrial distributors that had outgrown basic spreadsheets but were underserved by enterprise systems.
We know you’re trying to make the most of limited resources, limited time, and a small group of key employees. The answer isn’t to hire more people or work harder. It’s to work smarter by unlocking your two biggest assets: patterns and people.
Most distributors are sitting on goldmines of data with no way to use that data efficiently in the decision-making process. Even the smartest analyst can’t see patterns in the same way that AI can, which is why we founded Intuilize to effectively analyze data and guide smarter decisions about pricing and inventory.
Intuilize preserves your team’s knowledge so you never lose it, then puts it to work making better decisions every day.
We see so many businesses where a few key people hold the repository of pricing and inventory knowledge about “how things are done” in the company, and frankly, it’s a liability if those people retire or leave.
That knowledge is also a major asset when you can preserve it, combine it with unmined data, and make it available to anyone responsible for faster, more confident decisions.
Intuilize Team
Meet our experts on distribution optimization.
Nelson Valderrama
Built Intuilize after nearly 30 years inside distribution. Knows where margin gets lost, why it happens, and how teams recover it.
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Gabriela Peña
Runs Intuilize’s financial and operational backbone. Brings the same discipline we help distributors apply to their numbers.
Phil Samuels
40+ years in industrial distribution, from counter sales to VP. Knows what moves distributors to change.
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Daniel Dinh
Translates distributor pain into product decisions and growth. The bridge between data science and the market.
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Mahesh Iyer
Leads data science and works closely with customers to turn models into measurable margin.
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Sylvia Tattersfield
Works directly with distributors to translate their data into decisions that stick.
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Helio Forero
Keeps the platform stable, scalable, and ready for whatever a distributor’s ERP throws at it.
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Javier Gomez
Builds the interfaces distributors actually use. Where the data science meets the screen.
Carlos Martinez
Structures the data foundation that makes every model and every insight possible.
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Pablo Valderrama
Helps distributors make better pricing, inventory, and margin decisions.
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Jorge Ibañez
Keeps every data pipeline clean, reliable, and ready for production decisions.
inIntuilize Partners
Productive partnerships are what drives us forward. Explore the benefits of becoming an Intuilize Partner.
Your margin opportunity is already in your data.
Find out what it’s worth, where it’s leaking, and what your team should fix first.