Pricing Optimization & Management
How Your Competitors Are Quietly Adding 3–5% to Margins While You’re Trapped in a Million-Row Spreadsheet Prison
Gain an AI-powered pricing assistant
✔ Reduce human mistakes and optimize pricing based on data and trends, not gut feel.
✔ Apply consistent pricing logic across thousands of SKUs while adapting to cost changes and market volatility.
✔ Maintain margin discipline even when costs fluctuate and markets become unpredictable.
Maximize gross margin opportunities everywhere
✔ Identify margin improvement opportunities across customers, products, and sales behavior.
✔ Enable your business to maintain a healthy profit margin.
Control catalog-wide quantity breaks and discount levels
✔ Establish consistent margin guardrails for quantity breaks across the entire catalog.
✔ When overrides happen, Intuilize learns these patterns to make better pricing decisions in the future.
✔ Standardize discounts across all locations and keep sales reps all on the same page.
"We went from relying on gut feelings to using metrics-driven insights, thanks to the Intuilize price guidance system. It created a psychological barrier against discounting, which has made a significant impact."
Joe Stephens, CEO, Motor City Industrial
See Pricing StudyFeatured Story
Actual results from real Intuilize customers.
FAQs
Q1. What is the Intuilize pricing solution?
Intuilize offers an AI-powered Price Optimization & Management platform, accompanied by a Dedicated Support team, to help distributors optimize their pricing strategies. Our advanced pricing science, leveraging machine learning (ML) and algorithms, provides valuable insights and recommendations for setting the right prices.
Q2. How can Intuilize help improve my company's pricing performance?
Intuilize leverages pricing science and data analysis to identify pricing outliers, recommend price adjustments, and optimize pricing across customer segments, leading to improved revenue and profitability.
Q3. Can Intuilize's pricing solution integrate with my existing systems?
Yes, it can. Intuilize offers ready-built connectors and integration capabilities for seamless integration with ERP, CRM, and other systems to access and analyze relevant pricing data.
Q4. How frequently does Intuilize update its pricing recommendations?
Intuilize can provide pricing recommendations at customizable intervals on periodic intervals.
Q5. How can Intuilize help with change management during pricing implementation?
Intuilize assists in the change management process by conducting pricing capability assessments, scope definition, customer and product segmentation, and thorough testing of price recommendations. We also offer onboarding via weekly sync to ensure smooth adoption.
Q6. How long does it typically take to implement Intuilize's pricing solution?
Usually, the process spans 9-12 weeks. The implementation time can vary depending on your business's complexity and data readiness. However, Intuilize's Dedicated Support team can guide you through a streamlined implementation process.
Q7. Can I set pricing rules and constraints specific to my business?
Yes, you can. Intuilize can accommodate custom pricing rules and constraints based on your business's unique needs, goals, and pricing strategies.
Q8. Does Intuilize offer customer segmentation capabilities for targeted pricing strategies?
Yes, Intuilize's advanced segmentation features enable businesses to identify and target specific customer groups with tailored pricing strategies.
Q9. Will Intuilize replace our ERP pricing system?
No. Intuilize works alongside your ERP rather than replacing it.
Your ERP continues to execute pricing rules, manage transactions, and store pricing records. Intuilize analyzes how those pricing decisions perform in the market by monitoring signals such as price overrides, quote hit rates, and customer purchasing behavior.
When pricing patterns begin drifting from your intended pricing strategy, Intuilize highlights those signals and recommends adjustments. This allows your team to maintain pricing discipline while continuing to operate inside the ERP system they already use.
Q10. How does Intuilize handle sales rep price overrides?
Price overrides are a normal part of distribution pricing. Intuilize does not attempt to eliminate them.
Instead, the platform analyzes override behavior across the business to identify patterns. For example, it may detect when specific products, customers, or branches frequently override pricing rules.
These signals help leadership understand where pricing logic may no longer reflect how the market behaves. Over time, businesses can refine pricing structures, guardrails, and discount policies so overrides become more intentional rather than reactive.
We're about a $50 million company and we're on a rate of increasing our margin 1%, which is $500,000.
Before Intuilize we thought we had to hire someone to manage pricing. We found out we didn’t need a pricing manager at all!
Intuilize connected with us as humans. It boiled down to humans on both sides of the equation trying to figure it out together.
