Recent engagements have surfaced $800K–$1.8M in margin decisions that didn't match the distributor's own pricing policy. Discount matrices, vendor cost changes, sales overrides, and contract exceptions all touch the same order. Each decision is defensible on its own. Together they pull your realized price away from the policy you set, one transaction at a time, across thousands of products. Your reports show the margin that landed. They can't show which pricing decisions put it there.
A focused conversation about your pricing gaps.
Your ERP and BI tools confirm that margin moved. Neither traces the cause. Neither tells you what to change.
Your pricing decisions interact with vendor cost changes, sales overrides, and contract exceptions at the customer × product × vendor intersection. No report connects them.
Confirmation that margin moved.
The customer, product, and vendor combination that moved it.
A way to test a change before it goes live.
Closes all three, on your own data.
Visibility is not causality. Causality is not a decision.
Intuilize connects cost movement, customer behavior, and sales overrides so your team acts on pricing signals before margin disappears. Here is what that looks like in practice, month over month.
What changes: your sales manager sees override patterns by rep, product group, and customer instead of hearing about them secondhand at quarter close.
What changes: when a vendor cost moves, your team applies one consistent response across the affected catalog instead of renegotiating it product by product.
A price is only as good as the cost underneath it. Four shipped capabilities close the gap between a vendor cost change and your price update.
What changes: your pricing manager opens a vendor increase with the affected customer and product list already attached, instead of building it in a spreadsheet over three days.
Not a one-time project. It runs on a repeatable cycle.
Broken out so you know which pool to work first, not just which one is largest.
By customer, product, and level, ranked by margin at stake.
Test the effect of a change before it touches a live price list.
Your team reviews and approves. Nothing changes without it.
Direct write-back, or an import file on your schedule. No re-keying.
GM$ lift, adoption rate, and coverage, checkable any time.
Refresh is configurable, monthly or on demand, matched to your business rhythm.
Your ERP stays the source of truth. Same pricing architecture, same hierarchy, contracts untouched. Your team keeps working in the system it already knows.
Most mid-market distributors have. Between 65% and 74% report a previous initiative didn't deliver (NAW/MDM).
The failure usually isn't the math. It's that the math never met the business.
Analyze every transaction and override across the full catalog, on a cycle no team can staff manually.
Set the rules, read the exceptions the data can't explain, and decide what the output means.
Software doesn't know which account you price differently on purpose. A person can't check that against forty thousand items.
Tools alone don't know your business. A lone expert can't compute at your scale. Both together is the point.
Motor City Industrial · 12-month result
We needed more than just a tactical solution; we needed a strategic approach to pricing. We went from relying on gut feelings to using metrics-driven insights, thanks to the Intuilize price guidance system. It created a psychological barrier against discounting, which has made a significant impact.
Actual results from real Intuilize customers. Individual outcomes vary.
Want to see how these read against your own numbers?
Book a Call →In most distributors the pricing decision sits with sales and the buying decision sits with purchasing. Two departments, two meetings, two spreadsheets, one margin. What you stock, what it costs to hold, and what you charge can't be separated, and margin is lost at the seam between them. Intuilize analyzes pricing, costs, and inventory on the same data, in the same cycle.
No other mid-market solution analyzes pricing, costs, and inventory on the same data. Pricing-only tools don't see what the inventory decision costs. Inventory-only tools don't see what the price recovers.
One question worth asking internally: who owns the decision when a vendor cost increase doesn't get passed through before the reorder goes out?
This isn't a sales pitch. It's a straightforward conversation about your pricing, costs, and inventory challenges and whether our approach makes sense for your business.
Your ERP and BI tools confirm that margin moved. They don't trace the cause to a specific customer, product cluster, or pricing pattern, and they don't tell you what to change. Intuilize closes both gaps. It connects the "what happened" to the "why," then models what would happen if you changed it (within your business rules or policies) before anything touches a live price list.
Your ERP remains the source of truth. Here's how it works: Intuilize analyzes your data to identify gross margin opportunities and generates specific pricing recommendations for your team to review. Nothing changes until you give the green light. Once approved, updated prices are written back into your ERP. Same pricing architecture, same hierarchy, contracts untouched. Your team keeps working in the system they already know.
Every transaction where the sell price differs from the recommendation is logged. You can see override patterns by salesperson, product group, or customer: how often, by how much, and what it costs you in margin. The system also measures adoption rate: what percentage of transactions use recommended pricing versus manual overrides. That visibility helps leadership refine discount policy and guardrails so overrides become deliberate, not reactive.
Yes. You can set price floor and ceiling limits for each period, for example, a minimum change of 0.5% and a maximum of 15%. These guardrails are defined during our initial collaboration and automatically apply across your entire catalog, so there's no need to review every SKU manually. Vendor pricing rules are also enforced automatically. If a vendor requires that you don't go below list price, the system will respect that constraint.
Ten ERPs common across mid-market distribution: Prophet 21, Eclipse, Distribution One, NetSuite, Dynamics GP, Infor, Acumatica, TBE, Inxsql, and Trulinx. Depending on your ERP, approved price changes either write back directly or are delivered as import files your team loads on their schedule. Either way, no manual re-keying.
Cost changes don't sit unnoticed. Intuilize tracks costs from multiple sources: vendor price schedules, real-time API feeds, purchase order history, and file imports. It uses a prioritized cost decision tree to determine the best available cost for each product. When you run your next analysis, updated costs are reflected in the margin impact and in any what-if scenario you model, so you're always working from current numbers rather than a stale cost basis.
Data refresh is configurable, monthly or on-demand, matched to your business rhythm rather than a fixed schedule imposed by us. Each time data refreshes, your recommendations, GM$ opportunity, and what-if scenarios are recalculated against the latest costs, transactions, and segments. This means you're always reviewing current numbers, not last month's.
Implementation typically runs 9–12 weeks. It starts with a readiness scoring across nine dimensions (data quality, pricing architecture, team readiness, system readiness, among others), followed by a controlled pilot on a defined subset of customers and products. Your team reviews and approves every recommendation before anything goes live, and nothing is automatic without your sign-off. Weekly syncs run through the first months, shifting to less frequent as your team gains confidence. After deployment, quarterly workshops review margin lift, overrides, adoption, and what to adjust next.
Three metrics tracked from day one: gross margin dollar lift from recommendations versus previous pricing, adoption rate across your team (are they using the recommendations or overriding?), and coverage. What percentage of your addressable revenue is being optimized? You can check these anytime without waiting on a custom report.
Yes. Quantity break schedules, margin targets per pricing level, contract exclusions, vendor pricing restrictions, and customer-specific rules are all configurable. Intuilize works within your pricing architecture: it doesn't impose a replacement structure.
A focused call to walk through where pricing is drifting and whether our approach fits how your team actually prices.
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