Finally! Distributor Pricing Problems: Solved

AI pricing software and inventory optimization for distributors

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About Us

Founded: 2017

Founder: Nelson Valderrama - 30 years distribution industry experience

Specialization: AI-powered pricing and inventory optimization for mid-market distributors

Target Market: Industrial distributors $25M-$150M revenue

The Mid-Market Dilemma

At Intuilize, we deeply understand the needs of mid-size distributors. Our founder, Nelson Valderrama spent 3 decades in the distribution and wholesaling industry – and realized that there was a lack of solutions for mid-sized industrial distributors that are too big for basic spreadsheets and too small for enterprise systems. We know that you’re trying to make the most of limited resources, limited time, and key employees. 

And at the risk of sounding cliche, the answer isn’t to hire more people or work harder – it’s to work smarter by unlocking your two biggest assets: patterns and people.  

Most distributors are sitting on goldmines of data with no way to use that data efficiently in the decision-making process. Even the smartest analyst can’t see patterns in the same way that AI can, which is why we founded Intuilize to effectively analyze data and guide smarter decisions about pricing and inventory. 

AI routinely beats humans at chess and is now able to detect signs of cancer earlier than ever before. 

And if we can use it to fight cancer, why shouldn’t we use it to help us make smarter and faster decisions in business? 

If AI can see pricing leaks across 30,000 SKUs in seconds, why would you leave that to gut feel?

Preserving and Amplifying Knowledge

Intuilize immortalizes your team’s knowledge so you never lose it – and puts it to work making better decisions every day.

We see so many businesses where a few key people hold the repository of pricing and inventory knowledge about “how things are done” in the company, and frankly, it’s a liability if those people retire or leave. 

But it’s also a huge asset – IF, and only if, you can preserve that knowledge, combine it with the unmined data, and use it so that anyone in the company can make smarter, faster, more confident decisions across the board. 

Intuilize helps you turn your hidden patterns and smartest people into your biggest competitive advantage. 

Professional Services Intuilize Team
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The Bottom Line

We're the only solution built specifically for mid-market distributors that combines AI power with human wisdom, proves ROI quickly, and doesn't lock you into long-term contracts you can't escape.

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We spent years trying to optimize our pricing with Excel models that took days to update. Our margins were eroding, and we were always behind the market. Within 3 months of implementing Intuilize, we saw an ROI, and 9 months later, the returns continue to grow. We finally have the insights and automation we needed without the headache of maintaining complex spreadsheets.

CFO of a $145M Fastener Distributor

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Before Intuilize we thought we had to hire someone to manage pricing. We found out we didn’t need a pricing manager at all!

CFO of a $35M Industrial Distributor

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Intuilize connected with us as humans. It boiled down to humans on both sides of the equation trying to figure it out together.

CEO of a $50M Industrial Distributor

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Our Team

Intuilize Team

Meet our experts on distribution optimization. 

Nelson Valderrama

Nelson Valderrama

Founder & CEO

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Gabriela Pena

Gabriela Pena

VP of Finance & Operations

Phil Samuels

Phil Samuels

VP of Sales & Marketing

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Daniel Dinh

Daniel Dinh

Product Manager

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Mahesh M Iyer

Mahesh Iyer

Lead Data Scientist

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Sylvia Tattersfield

Sylvia Tattersfield

Data Scientist

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Helio Forero

Helio Forero

DevOps Engineer

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Javier Gomez

Javier Gomez

Full Stack Developer

Carlos Martinez

Carlos Martinez

Data Engineer/Scientist

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Partners

Intuilize Partners

Productive partnerships are what drives us forward. Explore the
benefits of becoming an Intuilize Partner.

WrangleWorks logo, partner of Intuilize
HawkSearch by Bridgeline
2ship logo
Profit Optics
ShipHawk